Name: Dan Beyer
Address:
5709 NW 46 Terrace
City:
Tamarac
State:
Florida
Zip:
33319
Country:
United States
Phone:
954-727-1983
Fax:
Professional Status:
Professional
Primary E-Mail :
Dan
Specializing In:
Casual
Portfolio Development
Referral Services
Member Since: September 19, 2002
Last Updated: February 23, 2006
General Information
My Time and Advice are my stock in trade. In this industry: As a Model YOU are the product. As a Photographer Integrity Of Image is everything. Clients you are the driving force of progress. Consumers you are the engines of commerce. Branding is the sum of the entire customer experience with your products and services. It is not enough to get customers to see you as the best solution. You want to turn customers into evangelists for your brand and get them all to view you as the only solution. This is as a result of packaging a positive experience. May I suggest that you adopt the point of view universally accepted by major corporations. Study up and develop a "Brand YOU" approach to marketing your product. The benefits of educating yourself gaining skills enabling you to act as your own product or brand manager pay off with increases to your own sales $$$ and $$$ profitability and as an added bonus you'll end up speaking the same language as the organizations that need your services. You will win more friends and influence more people which is after all your currency in the marketplace. Sometimes it's as simple as attending all the trade shows and conventions in your neck of the woods. That is a strong suggestion for those interested in promotional modeling. Once at these expo's you'll have to hobnob and schmooze to get to the real decision makers or at least acquire their contact info. But as you know you can apply all your charms to leverage an underlings enthusiasm into a hiring decision by his boss. No one will give it to you. You must work for it. You must always be selling your product. Otherwise how will they know to buy it? In the end the wise man said, "You've got to be doin' it to do it" The Following is excerpted from PBS's Frontline series : EPISODE: The Persuaders http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/ The entire Program can be viewed via streaming video from the URL above Americans are swimming in a sea of messages. Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders. In "The Persuaders," FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, "the principal of democracy yields to the practice of demography," as highly customized messages are delivered to a smaller segment of the market. Take the 2004 presidential sweepstakes for example. Both the Republicans and the Democrats were prepared to go to extraordinary lengths to custom craft their messages. "What politicians do is tailor their message to each demographic group," says Peter Swire, professor of law at Ohio State University and an expert on Internet policy. "That means…Americans will live in different virtual universes. What's wrong with living in different universes? You never confront the other side. You don't have to deal with the uncomfortable facts that go against your worldview….It hardens the partisanship that's been such a feature of recent American politics." FRONTLINE analyzes the 2004 campaign where, for the first time, the latest techniques in narrowcasting were put into effect. The antithesis of traditional broadcasting, nar
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